I am constantly on the lookout for new things to try, and so when Instagram announced they were opening Spark AR to the public - I hopped on the bandwaggon and started experimenting with the new softwaare, then I pitched and presented the idea to the creative head and CEO of newj, and as soon as they gave me the green light, newj filters were born.Several of these have racked up more than 40k impressions on Facebook and Instagram.