I have been the designer responsible for several graphic Interventions in videos we produce - they are used to fill in the gaps between footages in our long format videos using graphics to explain complex ideas and concepts, to add interesting elements and titles and to enhance the overall video quality.

It is my responsibility to take complex data and ideas and to simplify it for our target audience - which is the tier 2 and 3 cities of India. I was also the first designer that started the practice of having said interventions in conjunction with long-form.